Retail & Ecommerce

allaboutapps delivers ecommerce app development and digital products for retail - from customer apps and self-service portals to loyalty solutions and platforms connecting frontend, processes and legacy systems.

Retailers and ecommerce companies face constant pressure: customers compare every digital experience with Amazon, Zalando and the like - while store networks, merchandise management, loyalty programs and service processes must work together seamlessly. Whether customer app with store finder and availability check, mobile shop, self-service portal, loyalty platform or internal tool for assortment and inventory management - the challenge is not the individual touchpoint but the interplay of customer experience, operational processes and existing systems.

Omnichannel is not a buzzword but operational reality. App, webshop, mobile shop, store and service must work consistently from a business logic perspective - not just look visually aligned.

Loyalty and personalization need a solid data backbone. Points accounts, recommendations and targeted offers only work with a clean data foundation and reliable APIs.

Speed must not come at the expense of quality. In retail, short release cycles, clear priorities and robust architecture are not contradictions but prerequisites.

Internal processes determine the quality of the customer experience. Inventory logic, returns management and service processes are often the invisible part that drives satisfaction.

6
7
8
9
0
1
5
1
2
3
4
5
+
years of experience in digital products
6
7
8
9
0
1
0
1
2
3
4
0
6
7
8
9
0
0
+
experts under one roof
6
7
8
9
0
6
5
1
2
3
4
5
6
7
8
9
0
0
+
successfully delivered projects
6
7
8
9
0
1
8
1
2
3
4
8
6
7
8
9
0
0
M+
downloads of apps we've built

Why digital products in retail need operational quality

Organizations that build digital retail products correctly win where customers feel it most: smoother purchase processes, more consistent experiences across all channels, better orientation within the assortment and faster response to market changes. The opportunity lies in not thinking about customer experience and operational efficiency separately but combining them in one product - from mobile shop to loyalty to internal inventory tools.

In retail, speed determines relevance. But speed without quality creates technical debt, inconsistencies and operational friction. Those who set up architecture, integrations and process logic cleanly from the start can release faster, scale more easily and offer customers an experience that keeps pace with the best in the industry.

Smartlab Logo
Smartlab Logo

What We Solve

Build customer apps for loyalty, offers, and digital service

In retail, apps are often the direct channel for repeat purchases, customer retention, and personalized services. We build mobile products that connect consultation, offers, loyalty, and digital services in a way that people actually use.
Customer App
Loyalty

Connect omnichannel experiences across shop, service, and legacy systems

When online shop, store, customer account, support, and product logic run separately, the customer journey breaks. We build digital products that meaningfully connect frontend, backend, and legacy systems.
Omnichannel
System Integration
Customer Journey

Build internal retail tools for stores, inventory, and operations

Not just customer experiences - internal retail processes also benefit from better software. We build applications for operational teams that digitally map inventory, approvals, service cases, or store-level processes more clearly and robustly.
Retail Operations
Internal Tools
Legacy Processes

Explore our work

What our clients say

"allaboutapps is a partner that brings together complex requirements like ticketing, content and user experience into a well-thought-out app solution."

Marcus Guhlan
Head of eCommerce and System Development, visitBerlin

"allaboutapps has been a reliable partner for years, delivering pragmatic solutions, fast alignment and clean execution. We especially value the collaborative approach and the positive momentum in the project."

Oliver Schmalzl
COO, Innotec

"allaboutapps built an app that feels like it has always been there - intuitive, elegant and indispensable."

Johann Kerschbaum
Head of IT & Digitalization, Apothekerkammer

"From the very first idea to the finished product, working with allaboutapps was defined by innovation, transparency and a hands-on mentality. The entire team guided us from concept to launch with expertise, dedication and a clear focus on solutions. The result is the Raiffeisen Börse360° app, which fully meets our expectations and which we look forward to developing further together. Many thanks to everyone involved in the project."

Josef Streibl
Chief Product Owner, Raiffeisen Digital

"allaboutapps thinks ahead, works efficiently and delivers digital products that hit the mark."

Ludwig Schwarzmayr
CEO, Landwirt

"allaboutapps translated our tourism content into a modern, high-performance app with a strong sense for usability and technical quality."

Markus Garnitz
Head of Digitalization, Bayern Tourismus Marketing

"allaboutapps combines technical expertise with speed and a clear focus on user experience."

Niki Gföller
Sr. Software Program Manager, ChargePoint

"all about apps developed our ladenetz app with a team that thinks solution-first, delivers dependably, and had our back as a true partner even when things got tight - exactly what great collaboration should look like."

Rüdiger Schulze
Managing Director, Smartlab Innovationsgesellschaft mbH

"We approached all about apps with an ambitious timeline - and the team delivered: on schedule, without compromising on quality, and with a reliability we could count on in every phase of the project."

Mario Krakowitsch
Head of Digital Channels & Sales, VOLKSBANK WIEN AG

"With an exciting cocktail of technical expertise and creativity, allaboutapps has been a reliable partner at our side for many years. Cheers - here's to the next projects!"

Michael Guttenbrunner
Head of IT, Schachinger Logistik

"For our sleep² app, allaboutapps was not a vendor but a true delivery partner: strategic consulting, joint target group analysis, strong project management and excellent front- and backend development - from the initial idea to the finished product."

Dr. Thomas Winkler
CEO, sleep²