Innotec

The digital tool - an app that simplifies product information and ordering for professionals in automotive, industry and trade.

The brief called for a central digital platform that supports both end customers and sales representatives. The solution needed to combine personalized content, industry-specific product recommendations, direct ordering and seamless integration of relevant systems like ERP and FileMaker.

The Innotec app combines personalized interfaces, application ideas, step-by-step guides and direct ordering with a communication feature for personal advice. It also serves the sales team as a digital tool with up-to-date product knowledge, presentation aids and system integration for product, customer and order data.