SG Stern

Web relaunch for Germany's largest popular sports club - 28,000+ members, new information architecture and a unified communication strategy for members and club organisation.

The established online presence of Germany's largest popular sports club had grown into a complex, fragmented structure over the years. Tangled processes, scattered systems and countless user flows made the site hard to navigate for the 28,000+ members and equally hard to maintain for the club's internal team. The goal was to rebuild the website structurally, visually and editorially - without flattening the diversity of the individual sports divisions.

allaboutapps and dotsandlines reimagined SG Stern in an interdisciplinary partnership. Complex systems and user flows were consolidated into a clear information architecture that improves access for members and staff alike. The structural and visual rework was accompanied by a club-true communication strategy that highlights the individuality of each sports division while positioning SG Stern as a coherent brand to the outside world.